AI & Automation: Why Tourism Businesses Must Start with Solid Systems First

Tracey Patterson

Published on: 04/02/2026

New Discover why AI and automation won't fix broken systems in tourism businesses. Learn how strong foundations drive real tech success for Australian attractions and accommodation providers.

One Thing Most Tourism Operators Misunderstand About AI…

Tracey Patterson

Published on: 15/11/2025

“AI is going to replace my staff.” After 40+ years in the industry, here’s what I know for sure: 👉 Tourism is — and always will be — a people industry. It’s built on stories, relationships, and memorable moments. AI can’t replace that.

🧠 Why AI Is Now Essential for Holiday Rentals – And How to Use It Without Losing Your Mind

Tracey Patterson

Published on: 28/04/2025

AI won’t replace hospitality. But it will make your life a whole lot easier. How AI is going to change your world!