AI & Automation: Why Tourism Businesses Must Start with Solid Systems First

AI & Automation: Why Tourism Businesses Must Start with Solid Systems First

AI & Automation: Why Tourism Businesses Must Start with Solid Systems FirstTracey Patterson
Published on: 04/02/2026

New Discover why AI and automation won't fix broken systems in tourism businesses. Learn how strong foundations drive real tech success for Australian attractions and accommodation providers.

AI
Introducing AI to your tourism team (without freaking them out)

Introducing AI to your tourism team (without freaking them out)

Introducing AI to your tourism team (without freaking them out)Tracey Patterson
Published on: 23/01/2026

Ideas to introduce AI to your tourism team so they don't freak out and think they will all lose their jobs!

AI
How to Get Your Tour or Experience Found in AI Search (and Be the One AI Recommends First)

How to Get Your Tour or Experience Found in AI Search (and Be the One AI Recommends First)

How to Get Your Tour or Experience Found in AI Search (and Be the One AI Recommends First)Tracey Patterson
Published on: 11/12/2025

GEO for tourism businesses? Is your business showing up in AI searches?

AI
One Thing Most Tourism Operators Misunderstand About AI…

One Thing Most Tourism Operators Misunderstand About AI…

One Thing Most Tourism Operators Misunderstand About AI…Tracey Patterson
Published on: 15/11/2025

“AI is going to replace my staff.” After 40+ years in the industry, here’s what I know for sure: 👉 Tourism is — and always will be — a people industry. It’s built on stories, relationships, and memorable moments. AI can’t replace that.

AI